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Outsourced Accounting and Fractional CFO for CPG Brands

Landed cost you can trust, deductions reconciled to the invoice, and inventory that ties across every co-packer and 3PL your product sits in.

Who this covers
Food and beverage, Beauty and personal care, Household and cleaning, Supplements, Pet and apparel
Industry accounting and CFO services

CPG margins are decided in places general bookkeeping never looks: the freight invoice that arrives six weeks after the container, the retailer short-pay with a reason code nobody logged, the finished goods sitting at a second 3PL that never made it into the count.

We run the accounting function for consumer brands scaling through retail and distribution, with the cost detail you need to price, promote, and raise.

Where it breaks

What usually goes wrong

Landed cost you can't trust

Freight, duty, tariffs, and broker fees get expensed in the month the invoice arrives instead of allocated to units received. Gross margin by SKU is wrong, and so is every pricing and promotion decision built on it.

Trade spend and deductions

Chargebacks, slotting fees, MCBs, and co-op deductions show up months later as unexplained short-pays. Without a deduction log tied back to invoices, revenue is overstated and nobody knows true net price.

Inventory in five places at once

Raw materials at a co-packer, finished goods across two 3PLs, samples in a closet. If the count isn't reconciled monthly, COGS becomes a plug and the balance sheet drifts quietly.

Profitable months with no cash

Long POs, deposits to co-packers, and 60-day retail terms mean cash and profit move on different schedules. Without a 13-week forecast, you find out late.

Our approach

How we run this finance function

We build a SKU-level cost model that carries landed cost properly, a deduction log that reconciles every retailer short-pay back to an invoice, and a monthly inventory reconciliation across every location where your product sits. Then we close in the first week of the month, while the numbers can still change a decision.

Cherry Hill accounting and CFO support
What is in scope

Accounting and CFO scope

Landed cost and SKU margin modeling

Freight, duty, and tariffs allocated to units received.

Trade spend and deduction tracking

Every short-pay logged, coded, and disputed or accepted.

Inventory and COGS reconciliation

Across co-packers, 3PLs, and your own warehouse.

13-week cash forecast

Tied to open POs, deposits, and retail payment terms.

Channel and customer profitability

Retail, distributor, DTC, and food service compared honestly.

Systems we work in
QuickBooks Online, NetSuite, Cin7 / Fishbowl, Settle, Ramp
What we report on
Gross margin by SKU, Net price after deductions, Inventory turns and days of supply, Contribution margin by channel, Cash conversion cycle
Tax and structure

Tax and structure notes for CPG

Inventory method — FIFO versus weighted average — changes taxable income and should be a decision rather than a default. Section 263A uniform capitalization rules apply once you pass the gross receipts threshold. Tariffs and duty drawback are frequently left on the table. If formulation or process work happens in-house, both Section 174 treatment and the R&D credit are worth a look.

General information, not advice for your specific situation.
When companies bring us in
You're entering national retail, Deductions exceed 5% of gross sales, You've added a second co-packer or 3PL, A raise or bank line is coming, Gross margin moved and nobody can explain why
Common questions

Questions we get asked

Can you handle inventory in QuickBooks, or do we need an ERP?

QuickBooks plus a real inventory system (Cin7, Fishbowl) works well into the mid-eight figures. We'd rather fix the process than sell you a migration. When you genuinely outgrow it, we run the NetSuite implementation.

How do you handle retailer deductions?

Every short-pay is logged against the original invoice with a reason code, then rolled into a monthly deduction report. Valid deductions reduce net revenue; invalid ones become a dispute list your sales team can actually work.

Do you calculate landed cost per SKU?

Yes. Freight, duty, tariffs, and broker fees are allocated to units received, not expensed when the invoice lands. That's the difference between a real gross margin and a guess.

Let us talk about your finance function

Tell us where you are today. We will follow up within one business day with a view on what is worth fixing first.

Get a free consultation