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Outsourced Accounting and Fractional CFO for Retail Operators

A four-wall P&L per location, POS reconciled to the bank daily, and gift card liabilities accounted for properly.

Who this covers
Multi-location retail, Specialty and boutique, Franchise operators, Food service, Omnichannel
Industry accounting and CFO services

Consolidated retail results hide the store that's losing money. Without a four-wall P&L per location on a consistent allocation basis, expansion and closure decisions come down to which manager is most persuasive.

We run the accounting and CFO function for multi-location retail and food service operators where location economics decide the strategy.

Where it breaks

What usually goes wrong

No four-wall P&L

Consolidated results average a strong location against a failing one, and the failing one keeps its lease.

Shrink and inventory drift

Without cycle counts and a shrink reserve, book inventory separates from physical inventory a little more every month.

POS that never reconciles

Daily sales, tender types, discounts, and card fees have to reconcile to deposits. When they don't, revenue is simply wrong.

Gift cards recorded as revenue

Unredeemed balances are a liability with state escheatment rules, not sales. Breakage needs a documented policy.

Our approach

How we run this finance function

We produce a P&L per location on a consistent allocation basis, reconcile POS to bank daily, carry a shrink reserve grounded in real count data, and account for gift card and loyalty liabilities properly, including breakage and escheatment by state.

Cherry Hill accounting and CFO support
What is in scope

Accounting and CFO scope

Location-level and four-wall P&L

Defensible allocation of shared cost.

POS to bank reconciliation

Daily, with tender type and fee detail.

Inventory, shrink, and cycle counts

Reserve policy based on actual count history.

Gift card and loyalty liabilities

Breakage policy and escheatment tracking.

New location and lease modeling

Site economics before the lease is signed.

Systems we work in
QuickBooks Online, POS platforms, Inventory systems, Ramp
What we report on
Four-wall margin by location, Sales per square foot, Shrink percentage, Inventory turns, Labor as a percentage of sales
Tax and structure

Sales tax, escheatment, and build-out

Sales tax varies by jurisdiction and by product taxability, and multi-location operators routinely under-collect on specific categories. Gift card escheatment rules differ by state and are frequently ignored until an audit. Leasehold improvements and qualified improvement property carry accelerated depreciation opportunity, and cost segregation on a significant build-out is often worth the study.

General information, not advice for your specific situation.
When companies bring us in
A third location is opening, Shrink is above two percent, POS never reconciles cleanly to deposits, Gift card balances are material, A lease renewal or expansion decision is coming
Common questions

Questions we get asked

Can you give us a P&L per store?

Yes, with a defensible allocation of shared cost so location comparisons are honest rather than convenient.

Do you reconcile our POS?

Daily, to the bank, including tender type, discounts, and card fees. Most retail book problems start here.

How do you handle gift cards?

As a liability until redeemed, with breakage recognized on a documented policy and escheatment tracked by state.

Let us talk about your finance function

Tell us where you are today. We will follow up within one business day with a view on what is worth fixing first.

Get a free consultation