Cherry Hill’s
Fractional CFO Services

Most growing companies don't need a full-time CFO. But they do need someone thinking strategically about the numbers, not just recording them. You don't need to fire your accountant or scrap your finance team to bring in a Fractional CFO. We work alongside the people already in your books, your bookkeeper, your controller, your office manager who's been holding it together. We plug in where the senior judgment is missing.

That's what Cherry Hill does. We act as your fractional finance department, owning the back office while you focus on the front. Depending on what you need, we handle everything from high-level financial strategy to the day-to-day operations that keep your company running.

Financial Forecasting and Modeling

Understand how growth, hiring, pricing, and expansion decisions will affect the business before you make them.

Cash Flow Visibility

Always know where your cash stands, where it's going, and what's coming. No surprises.

KPI Development and Tracking

We identify the metrics that actually matter for your business and build reporting that keeps leadership focused on them.

Decision Support

We evaluate opportunities, risks, and investments alongside you so major decisions are backed by financial clarity, not instinct.

Fundraising and Investor Readiness

Financial models, projections, and reporting packages built for due diligence, board meetings, and funding conversations.

M&A and Transaction Support

We support acquisitions, exits, and complex transactions with financial modeling, due diligence support, and strategic guidance.

Financial Operations and Bookkeeping

When you need more than strategy, we own the day-to-day too: bookkeeping, reporting, accounts payable, accounts receivable, and payroll.

Engagements Built Around
What You Actually Need

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No two engagements look the same. Some clients need advisory-level support, a CFO-level resource on retainer who shows up for strategy, planning, and board prep. Others need us to own the entire finance function from top to bottom. We do both. We minimize hourly fees. Most of our engagements are fixed-fee or retainer where the work has a predictable rhythm. Project-based work gets scoped up front. You should always know what you're paying for.

Strategic Advisory (Retainer Model)
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  • Monthly or quarterly strategy sessions
  • Board and investor reporting support
  • Forecasting, budgeting, and financial planning
  • On-call guidance for major decisions

Fully Fractional Finance Department
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  • Full bookkeeping and accounting
  • Monthly closes and financial reporting
  • CFO-level strategy and planning
  • Payroll, AP, AR, and financial operations
  • Tax planning and coordination

Automation and AI: we close books with less human touch

We're automation people. We don't just close books faster, we close them with less human touch. Our team uses AI and modern finance tooling to take repetitive work off your plate: data entry, reconciliations, reporting, even first pass variance analysis. The result, fewer hours billed against rote work, more time on the calls where your business actually moves.

Big firm pedigree. No big firm bureaucracy.

Our team came up through the big firms: Big 4 audit, public company controllership, venture backed finance teams. We brought the playbooks. We left the red tape. You get the same caliber of senior judgment without the layers, the staffing pyramid, or the partner who only shows up for the kickoff.

Financial Leadership That
Evolves With Your Business

Hiring, expansion, new product lines, outside investment. The financial decisions get harder the faster you grow. Cherry Hill drops in the senior judgment those moments demand, and scales the relationship up or down as your business changes.

Early Growth

Building the foundation: accurate reporting, KPIs that matter, and clean books for the first time.

Focus areas often include:
  • Building useful financial reporting
  • Developing KPIs and dashboards
  • Establishing forecasting and cash flow visibility
  • Understanding profitability across products or services

Scaling

Sharpening the engine: forecasting, financial modeling, and CFO-level perspective on the operational decisions that come next.

Support often includes:
  • Financial modeling for growth scenarios
  • Stronger forecasting and cash planning
  • KPI tracking and leadership performance reviews
  • Decision support for expansion or hiring

Established Businesses

Owning the complexity: multi-entity structures, M&A, exit prep, and sophisticated scenario planning across the business.

This can include:
  • Advanced financial modeling
  • Scenario planning for strategic decisions
  • Operational financial strategy
  • Preparation for investment, acquisition, or expansion

The Cherry Hill Difference

We provide structured financial leadership, not just accounting

Before Cherry Hill

Financial reports exist but don’t guide decisions
Leadership relies on instinct rather than financial insight
Forecasting is limited or inconsistent
KPIs are unclear or rarely reviewed
Major financial decisions feel uncertain

After Working With Cherry Hill

Leadership has accurate, reliable financial data every month
Forecasts and cash flow projections guide hiring, investment, and planning
KPIs are defined, tracked, and reviewed with leadership
Major decisions are supported by real financial modeling
The finance function is proactive and built for what comes next

What You Gain From a
Fractional CFO

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Cherry Hill gives growth-stage leadership teams the senior financial judgment you'd get from a Big 4-trained CFO, at a fraction of the cost and without the staffing pyramid. Here's what clients walk away with:

  • Regular strategic financial reviews
  • Clear reporting and performance insights
  • Financial planning and forecasting
  • Support for major business decisions
  • A trusted financial advisor for leadership

What Sets Cherry Hill Apart

Proactive Financial Leadership
‍We don't wait to be asked. We surface opportunities, flag risks, and bring financial insight to the table on an ongoing basis.

‍Hands-On When You Need It
‍Some firms give you advice and step back. We get involved at whatever level your business actually needs, from high-level strategy to owning the full finance stack.

‍Process, Risk, and Control Built In
‍We don't just produce reports. We build the processes, controls, and structures that reduce operational and financial risk as your company grows. That's often what's missing from companies that have been moving fast.

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Let's Build the Right Financial Support for Your Business

Tell us where the gap is. We scope advisory-only, fully fractional, or anywhere in between.

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