Home / Industries

Outsourced Accounting and Fractional CFO for E-Commerce

Every channel reconciled gross, nexus reviewed quarterly, and contribution margin you can actually act on.

Who this covers
DTC brands, Amazon and marketplace sellers, Shopify Plus, Subscription commerce, Omnichannel
Industry accounting and CFO services

The most common e-commerce bookkeeping error is also the most consequential: recording the Shopify or Amazon deposit as revenue. That single shortcut understates sales, hides fees and refunds, and makes it impossible to read whether a channel is working.

We run the accounting function for DTC brands and marketplace sellers, with the channel detail that ad spend and pricing decisions require.

Where it breaks

What usually goes wrong

Channel deposits recorded as revenue

Platform payouts arrive net of fees, refunds, chargebacks, and reserves. Booking the deposit collapses four accounts into one and makes ad efficiency unreadable.

Sales tax nexus compounding quietly

Economic nexus triggers registration in states you've never shipped from. Marketplace facilitator rules cover some channels and not your own site. Exposure accrues silently until someone looks.

Inventory that never ties

FBA, 3PL, and your own warehouse each report differently. Without one reconciled position, COGS is an estimate and gross margin moves for reasons nobody can trace.

Blended metrics hiding bad channels

Blended CAC and averaged platform fees mask the channel that's losing money on every order.

Our approach

How we run this finance function

We reconcile every channel gross — sales, refunds, fees, chargebacks, reserves — so revenue and cost land in the right accounts. Nexus is reviewed quarterly against actual sales by state. Inventory is reconciled across every fulfillment location monthly. Then we report contribution margin by channel, SKU, and cohort.

Cherry Hill accounting and CFO support
What is in scope

Accounting and CFO scope

Channel-level gross reconciliation

Settlement detail into the ledger, not one net deposit.

Multi-state sales tax nexus

Quarterly review, registration, and filing coordination.

Inventory and COGS across locations

FBA, 3PL, and warehouse reconciled to one position.

Contribution margin reporting

By channel, SKU, and acquisition cohort.

Cash and inventory purchasing plan

Reorder timing modeled against cash, not just velocity.

Systems we work in
QuickBooks Online, A2X, Highbeam, Avalara / TaxJar, Shopify and Amazon Seller Central, Ramp
What we report on
Contribution margin by channel, Blended and channel CAC, Refund and chargeback rate, Inventory turns, Cash conversion cycle
Tax and structure

Sales tax and nexus for e-commerce

Post-Wayfair economic nexus generally applies at $100,000 of sales or 200 transactions into a state, with thresholds varying. Marketplace facilitator rules shift collection responsibility for some channels but never for your own site. Inventory stored in a state can create physical nexus on its own, which is why FBA placement matters. Income tax apportionment and registration follow separately from sales tax.

General information, not advice for your specific situation.
When companies bring us in
You've crossed $100K of sales into a second state, You're selling on more than two channels, A 3PL or FBA holds inventory in multiple states, Refunds and fees exceed 15% of gross, You're raising and need clean channel economics
Common questions

Questions we get asked

Do you use A2X or similar tooling?

Yes, for Amazon and Shopify. It lands settlement detail into the right accounts instead of one net deposit. It's the single highest-leverage fix on most e-commerce books.

Can you clean up back sales tax exposure?

We quantify it first — states, periods, amounts — then work through voluntary disclosure agreements where they make sense. Registering forward without addressing history is how exposure gets found.

How fast do you close?

Books closed by the tenth business day, with channel-level reporting the same week.

Let us talk about your finance function

Tell us where you are today. We will follow up within one business day with a view on what is worth fixing first.

Get a free consultation